Performance Marketing Lead
Emergent BioSolutions (company site, opens in a new tab)7+ yrsBengaluruOn-siteDirect career pageEst. 25–40 LPA
Posted 3h ago
Reach people at Emergent BioSolutions
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Emergent BioSolutions you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Manage a multi-million dollar monthly paid acquisition budget across 30+ countries, optimizing across Google, Meta, Bing, TikTok, programmatic, affiliates, and influencers to maximize first-month and lifetime revenue at targeted ROAS.
- Own channel performance including hands-on campaign management and agency oversight, applying data-driven decisions to scale, cap, or cut campaigns based on revenue metrics rather than clicks or signups.
- Lead and grow the performance marketing team, including channel managers, analysts, and agencies; maintain strong tracking infrastructure and collaborate closely with product and pricing teams to align marketing spend with product and offer changes.
Minimum Requirements
- 7+ years experience in performance marketing with at least 3 years managing budgets of $1M+ per month across multiple channels and countries.
- Advanced hands-on expertise in Google Ads and Meta Ads, including account structuring, bidding strategies (tCPA, tROAS, value-based), budget pacing, and traffic quality assessment.
- Strong SQL skills to query data warehouses (e.g., BigQuery) for cohort analysis and attribution accuracy verification.
- Experience managing affiliate or performance networks at scale, including fraud detection, incentivised traffic identification, and payout enforcement.
Ideal Candidate Profile
- Experienced in subscription or usage-based business models assessing growth via LTV and ROAS, with ability to interpret impacts of trials, discounts, and repeat purchases on conversion value.
- Analytical operator able to explain performance metric changes by separating effects of traffic mix, product changes, and tracking issues, and capable of clearly communicating these insights to leadership.
- Proven leadership in managing people and agencies, setting and enforcing targets, and building a performance marketing function from scratch in a high-growth, startup environment.