Performance Marketeer
Emergent BioSolutions (company site, opens in a new tab)2–3 yrsBengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end management of performance marketing campaigns across Meta Ads, Google Ads, TikTok Ads for web and app acquisition.
- Execute data-driven optimization including continuous A/B testing of creatives, audiences, bidding, and landing pages to improve conversion.
- Ensure efficient budget spend, accurate conversion tracking, and identify new growth opportunities through campaign analysis.
Minimum Requirements
- 2–3 years of hands-on experience managing and optimizing Meta Ads and Google Ads campaigns.
- Proven experience managing campaigns targeting markets outside India, such as North America and Europe.
- Strong understanding of campaign structures, bidding strategies, audience targeting, conversion optimization, and attribution.
- Proficiency in Excel or Google Sheets; familiarity with conversion tracking tools such as AppsFlyer, Google Analytics, or Meta Events Manager is advantageous but not mandatory.
Ideal Candidate Profile
- Experienced performance marketer comfortable working in a fast-paced startup environment with a focus on experimentation and rapid iteration.
- Capable of independent campaign ownership with data-driven decision making and collaborative work with creative teams.
- Demonstrates curiosity and adaptability towards adopting new AI tools and marketing automation to improve campaign efficiency.