Brand Franchise Manager - Maximus
Dr. Reddy's Laboratories (company site, opens in a new tab)4+ yrsHyderabadOn-siteDirect career pageEst. 8–14 LPA
Posted 8h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and prioritize new product ideas from interactions with Key Opinion Leaders (KOLs), build business cases, and ensure timely product launches addressing market needs.
- Plan and execute marketing strategies including product launch coordination, sales force training, and tracking product performance for 12 months.
- Manage brand performance by gathering market insights, conducting market research, maintaining strong KOL relationships, and coordinating with SCM to ensure product availability.
Minimum Requirements
- Bachelor’s degree in Science, Pharma, or Medical; MBA in Marketing preferred.
- Minimum 4+ years of marketing experience in the pharmaceutical or generics industry.
- Technical skills in pharmaceutical market data analysis, anatomy and physiology basics, and competitor trend assessment.
- Not explicitly mentioned in the JD: Notice period or specific location requirement.
Ideal Candidate Profile
- Experienced in pharma marketing with strong capability in market research, competitor analysis, and KOL engagement.
- A strategic planner who can integrate regional feedback into product and marketing strategies effectively.
- Demonstrates strong relationship management skills with SCM teams, sales managers, and KOLs to drive brand growth and ensure product availability.