issuance growth lead
CRED (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 25–40 LPA
Posted 2h ago
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Job description
Structured overview of role & requirements
About This Role
- Drive demand generation for credit card issuance leveraging on-deck and off-deck channels within CRED's ecosystem.
- Collaborate with marketing, product, and banking partners to optimize issuance conversion, underwriting, compliance, and KYC processes.
- Design seamless onboarding journeys and establish partnerships via non-captive and merchant channels to enhance discovery and credit product issuance.
Minimum Requirements
- Strong understanding of credit card optimization and user needs related to card acquisition and upgrades.
- Experience working across multiple stakeholders including product, business, risk, legal/compliance, engineering, and banking teams.
- Proven ability to manage long-term projects in ambiguous environments with cross-functional coordination.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experience building and scaling new (Zero to One) financial products focused on credit card issuance growth.
- Ability to integrate insights from credit, risk, policy, and funnel management into growth strategies.
- Comfortable making strategic decisions balancing multiple stakeholder interests to maximize outcomes.