Field Marketing Manager
Adapty Solutions3+ yrsRemoteDirect career pageEst. 8–14 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and own the event strategy for a portfolio of event formats, each with defined purpose, audience, and ROI targets.
- Make strategic go/no-go decisions on events based on performance data, scaling successful formats and cutting non-performing ones.
- Manage event promotion, target audience engagement, and pipeline coordination with Sales including building event attribution and reporting in HubSpot.
Minimum Requirements
- Minimum 3 years experience owning B2B event or field marketing with budget and revenue accountability.
- Proven track record of measuring and managing event ROI including cost, meetings, pipeline, and closed deals.
- Experience building event formats from scratch that achieved growth.
- Fluent in English; willingness to travel extensively.
Ideal Candidate Profile
- Operates with data-driven decision making focusing on event ROI and pipeline impact.
- Experienced in building event processes that integrate closely with sales pipelines and CRM attribution systems (HubSpot or Salesforce).
- Ability to independently launch and scale event formats including flagship conferences and multi-city formats.