Assistant Manager/ Manager, Performance Marketing
Interview Kickstart (company site, opens in a new tab)4–6 yrsBengaluruOn-siteDirect career pageEst. 8–16 LPA
Posted 3d ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimize multi-channel performance marketing campaigns focused on Google Ads, Meta Ads, and other platforms to drive high-quality leads and revenue growth for the India business.
- Develop and implement creative testing roadmaps working with designers and content teams to continuously improve campaign efficiency and scale.
- Analyze campaign performance metrics such as CPL, CPA, ROAS, and conversion rates daily; build dashboards and provide actionable insights to optimize spend, audience targeting, and creative strategy.
Minimum Requirements
- 4–6 years of hands-on experience in execution-heavy performance marketing.
- Strong expertise in managing large-scale campaigns on Google Ads and Meta Ads platforms, with technical knowledge of Meta Pixel, Conversion API, and Google Tag Manager.
- Experience with campaign optimization using funnel metrics like CPL, CPA, CAC, ROAS, and revenue measurement.
- Work Location: Bengaluru office (onsite).
Ideal Candidate Profile
- Background in EdTech or lead-gen / consumer tech businesses marketing to Indian audiences preferred.
- Demonstrated ability to run high-velocity creative experiments and interpret data to inform campaign decisions and scaling strategies.
- Comfort with end-to-end ownership of performance marketing campaigns, including cross-functional collaboration with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency.