Senior Analyst – Business Analytics
Opella Healthcare Group (company site, opens in a new tab)4–6 yrsHyderabadOn-siteDirect career pageEst. 12–20 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Design and develop executive-level dashboards to translate complex omnichannel marketing and media data into actionable business insights and strategic recommendations.
- Lead analysis on media performance measurement across different channels, partners, and audiences to inform and optimize marketing campaigns and attribution frameworks.
- Manage analytics initiatives including measurement, incrementality assessments, test-and-learn frameworks, and improve reporting capabilities and business intelligence tools.
Minimum Requirements
- 4-6 years of relevant experience in Pharma Commercial Analytics and Dashboard development focused on omnichannel marketing datasets.
- Bachelor's or Master's degree in Information Science, Operations, Management, Statistics, Decision Sciences, Engineering, Life Sciences, Business Analytics, or related field.
- Hands-on experience with SQL, Snowflake, Excel (pivot tables), PowerPoint, Tableau; exposure to Python (Jupyter Notebooks) is a plus.
- Working knowledge of omnichannel marketing concepts, measurement frameworks, and pharmaceutical datasets (IQVIA, Symphony, Veeva CRM, Salesforce) preferred.
Ideal Candidate Profile
- Experienced in managing analytics projects end-to-end within pharmaceutical commercial environment, especially involving cross-channel marketing and media performance measurement.
- Skilled at synthesizing data into visualizations and strategic insights to influence decision-making at executive and stakeholder levels.
- Able to operate effectively in international matrix environments, delivering timely, high-quality analytics that drive business growth and innovation.