Marketing Manager
Cedcoss Technologies (company site, opens in a new tab)3+ yrsLucknowOn-siteDirect career pageEst. 5–10 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Drive growth and performance marketing for a software, SaaS, or plugin product focusing on SEO, email automation, and PPC campaigns.
- Analyze and optimize product pages for improved conversion rates with technical SEO and data-driven strategies.
- Set up and manage lifecycle email sequences and marketing data tracking including event tracking and funnel analysis.
Minimum Requirements
- At least 3 years experience in growth or performance marketing for software, SaaS, or plugin products.
- Proficiency in technical SEO including on-page and content strategy.
- Experience managing PPC campaigns in Google Ads including negative keywords, Quality Score, and ROAS targets.
- Hands-on experience with email automation platforms such as Mautic, HubSpot, or ActiveCampaign.
Ideal Candidate Profile
- Data-driven marketer comfortable with Google Search Console, GA4, and Ads Manager for decision-making and reporting.
- Strong copywriting skills able to write product page content for technical users like WooCommerce store owners.
- Fluency in using AI tools such as Claude, ChatGPT, Perplexity, or Surfer SEO to accelerate marketing output.