Marketing Operations and Systems Manager
McFadyen Digital (company site, opens in a new tab)5+ yrsBengaluruOn-siteDirect career pageEst. 10–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and deliver end-to-end migration of marketing and sales systems ensuring minimal disruption to campaigns.
- Clean, govern, and maintain marketing and sales data quality in Pardot, Salesforce, and related platforms.
- Redesign lead scoring and routing; connect marketing and sales reporting with consolidated dashboards; document processes for team ownership.
Minimum Requirements
- 5+ years B2B marketing operations experience with at least one full marketing systems migration led independently.
- Hands-on expertise with Pardot (Marketing Cloud Account Engagement), Salesforce, and HubSpot; Marketo experience relevant.
- Strong data management skills including data cleanup, deduplication, and governance.
- Fluent English mandatory; role is contract basis based in India with overlapping US Eastern Time hours.
Ideal Candidate Profile
- Experienced in managing complex marketing technology migrations and integrations with minimal disruption to active campaigns.
- Skilled in partnering closely with marketing and sales teams to design lead scoring, routing, and lifecycle stage frameworks aligned to business goals.
- Strong analytical and documentation skills to enable autonomous team operation post-migration and to maintain data-driven marketing and sales processes.