Assistant Manager - Paid Marketing
MakeMyTrip (company site, opens in a new tab)4–5 yrsBengaluruOn-siteDirect career pageEst. 12–22 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end paid user acquisition campaigns including creation, daily optimizations, and budget management across multiple platforms.
- Strategize, execute, and optimize SEM and app acquisition campaigns internationally, including non-English markets.
- Manage budgets, analyze campaign performance metrics, forecast expenditures, and report insights to stakeholders.
Minimum Requirements
- 4-5 years hands-on campaign and budget management experience in high-growth consumer tech startups, ecommerce companies, or large scale advertisers.
- Strong Excel skills for data analysis, reporting, and large dataset management.
- Proficient in Google Ads Editor and campaign management across platforms such as Google, Facebook, YouTube, Bing, TikTok.
- Experience with performance marketing tools including Google Adwords, Analytics, Facebook Ads Manager, YouTube Ads, DV360, and mobile measurement partners (Branch/AppsFlyer).
Ideal Candidate Profile
- Experienced in running diverse performance campaigns (CPC, CPA, CPT) and display campaigns on multiple leading ad networks.
- Comfortable managing international and localized campaigns, including vernacular keyword research and messaging.
- Strong analytical capability to derive actionable insights for mobile app acquisitions and adapting to emerging AI tools and industry trends.