Associate Director, Measurement Activation Planning and Strategy
MSD (Merck & Co., Inc.) (company site, opens in a new tab)8+ yrsHyderabadOn-siteDirect career pageEst. 40–70 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and lead the Integrated Measurement capability, ensuring all brand plans have clear KPIs and measurement frameworks linking insights to activation and investment decisions.
- Develop and deliver measurement, planning, and AI-enabled solutions (e.g. MMM, ROI simulators, budget optimizers) that drive brand planning, customer activation, and marketing ROI optimization across brands and markets.
- Lead and scale measurement teams and product build, embed measurement into activation workflows, and accelerate AI-driven planning and measurement innovations with cross-functional partners.
Minimum Requirements
- Master’s degree or equivalent in Statistics, Econometrics, Data Science, Marketing Science, Business, Life Sciences, or related field; advanced degree preferred.
- Minimum 8 years’ experience in pharma/biotech commercial analytics or marketing science with a strong focus on measurement and ROI analytics.
- At least 4 years of people leadership experience managing cross-functional teams in a global matrix environment.
- Strong expertise in measurement methodologies such as marketing mix modeling, multi-touch attribution, incrementality testing, and demonstrated experience in AI/ML and GenAI application for marketing measurement.
Ideal Candidate Profile
- Experienced leader with deep domain expertise in pharma commercial marketing measurement and proven ability to translate analytics into business and investment decisions.
- Product-minded operator skilled at building and scaling analytics and AI-driven measurement products end to end, working closely with data science and engineering teams.
- Strategic integrator who can orchestrate cross-functional collaboration across Brand, Finance, Technology, and Markets to embed measurement into activation and optimize omnichannel marketing outcomes.