Associate Director, Measurement Activation Planning and Strategy
MSD (Merck & Co., Inc.) (company site, opens in a new tab)8+ yrsHyderabadHybridDirect career pageEst. 35–55 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and own the Integrated Measurement capability within MAPS, delivering KPI and measurement frameworks linking brand strategy to activation and business outcomes across brands and markets.
- Build and deploy scalable measurement and planning products including ROI simulators, budget optimizers, and AI-enabled solutions to drive performance optimization and investment decisions.
- Accelerate AI-enabled planning and measurement by defining AI roadmap, deploying AI solutions for automated insight, forecasting, and scenario planning, and scaling measurement capabilities with strong governance and measurable impact.
Minimum Requirements
- 8+ years experience in pharma/biotech commercial analytics, marketing science, or related functions with proven track record in marketing and promotional measurement.
- 4+ years people leadership experience managing measurement/analytics teams and leading cross-functional pods in global matrixed environments.
- Master’s degree or equivalent in Statistics, Econometrics, Economics, Data Science, Marketing Science, or related fields; advanced degree preferred (MBA, PhD, etc).
- Location: Hyderabad, India; will require international and domestic travel as needed.
Ideal Candidate Profile
- Experienced in end-to-end measurement methodologies (MMM, multi-touch attribution, incrementality testing, experimental design) with strong commercial and strategic influence skills.
- Product management experience building and scaling AI-driven analytics or measurement solutions with agile delivery and cross-functional collaboration.
- Ability to connect brand planning, customer engagement, omnichannel activation, and measurement into actionable insights driving resource allocation and campaign optimization.