Lead- Product Content
Tata Teleservices8–12 yrsMumbaiOn-siteDirect career pageEst. 20–35 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end content strategy and execution for B2B technology product launches, including narratives, creative assets, and sales enablement materials.
- Translate complex technical product features into customer-centric stories and messaging frameworks that drive engagement and measurable business outcomes.
- Manage the entire product content lifecycle from creation, validation, publishing to optimization and retirement, ensuring content quality, freshness, and utilization.
Minimum Requirements
- 8-12 years of experience with at least 5 years in B2B technology product content marketing (SaaS, cloud, cybersecurity, telecom, or enterprise solutions).
- Proven experience personally leading multiple product launches from a content perspective including messaging and creative development.
- Exceptional writing and storytelling skills demonstrated through a mandatory portfolio showing original campaigns, website copy, video scripts, and content performance metrics.
- Practical experience using AI or modern creative tools for content production; video creation skills using AI/tools preferred.
Ideal Candidate Profile
- Hands-on product launch specialist capable of managing content strategy and execution across pre-launch, launch, and post-launch phases independently.
- Strong orientation towards measurable outcomes connecting content to customer engagement, qualified leads, and sales conversion.
- Experienced collaborator working cross-functionally with Product, Brand, Marketing, Sales, and creative teams to ensure content accuracy, timeliness, and stakeholder adoption.