Marketing CRM Sr. Analyst
Unisys (company site, opens in a new tab)4–4 yrsBengaluruOn-siteDirect career pageEst. 8–14 LPA
Posted 17h ago
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Job description
Structured overview of role & requirements
About This Role
- Own full lifecycle of CRM campaign creation and execution, ensuring accurate attribution, automation, and reliable reporting.
- Manage data integrity and troubleshooting across CRM systems, forms, landing pages, and third-party sources to maintain lead quality and flow.
- Lead initiatives to improve CRM processes and lead management including funnel optimization, lead scoring partnership with Field Marketing, and performance reporting with actionable insights.
Minimum Requirements
- Bachelor's degree or equivalent experience with 2-4 years relevant experience.
- At least 4 years experience with Salesforce CRM and minimum 1 year with Account Engagement.
- Minimum 2 years experience in a B2B marketing environment.
- Experience with Ringlead, Zoominfo, or GTM Studio preferred but not mandatory; notice period not explicitly mentioned.
Ideal Candidate Profile
- Experienced in managing and optimizing B2B CRM-driven lead flow and campaign reporting in a technical marketing environment.
- Skilled in cross-functional collaboration to identify gaps and design CRM solutions that enhance lead quality and marketing effectiveness.
- Data-driven mindset with ability to translate CRM and campaign analytics into strategic marketing recommendations.