Digital Marketing Manager
Aditya Birla Group (company site, opens in a new tab)5–8 yrsMaharashtraOn-siteDirect career pageEst. 14–26 LPA
Posted 17h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across Aditya Birla Capital Digital's products.
- Own the end-to-end WhatsApp communication strategy including Marketing, Utility, and Service communications.
- Drive key performance metrics including acquisition, engagement, conversions, retention, and revenue through personalized campaigns and AI automation.
Minimum Requirements
- 5–8 years experience in CRM, D2C Marketing, Marketing Automation or Conversational Commerce.
- Minimum 5 years hands-on experience managing enterprise-scale WhatsApp Business Platform communications.
- Experience in BFSI, FinTech, E-commerce, or Consumer Internet preferred.
- Mandatory skills include WhatsApp Business Platform, Meta Business Manager, and CRM tools like MoEngage, CleverTap or WebEngage.
Ideal Candidate Profile
- Strong expertise in WhatsApp Business API and associated technologies including interactive messages, template management, and API integrations.
- Experience building AI-powered conversational journeys and integrating chatbots for lead qualification and automation.
- Ability to collaborate cross-functionally with Product, CRM, Technology, and Analytics teams to optimize campaign performance and ROI.