CRM Manager – Tide Credit
Tide (company site, opens in a new tab)3+ yrsHyderabadOn-siteDirect career pageEst. 8–16 LPA
Posted 1h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and expand the CRM communications program for Tide credit products, focusing on personalization, segmentation, and automation to drive product adoption and lifetime value.
- Lead CRM strategy planning and execution aligned with business growth targets and measure campaign performance with data-driven insights and reporting.
- Develop and implement A/B testing and optimisation strategies, collaborating cross-functionally with Product, Content, BI, and Marketing teams to improve the member experience and grow Tide credit.
Minimum Requirements
- 3+ years of end-to-end CRM/retention marketing management experience across multiple products or business units.
- Hands-on experience with CRM platforms (e.g., Salesforce, Adobe Campaign) and knowledge of HTML and SQL.
- Experience with BI tools (e.g., Looker, Quantum Metrics) for data analysis and turning insights into strategy.
- Excellent English communication skills for collaboration with technical and non-technical stakeholders.
Ideal Candidate Profile
- Proven track record in developing and delivering CRM programs with demonstrable results against targets, indicating strong commercial focus and ownership.
- Comfortable working in a data-driven, test-and-learn environment with autonomy over CRM initiatives and optimizations.
- Experience or background in Financial Services, start-ups, credit/lending or tech sectors preferred to align with Tide’s product context and rapid-growth environment.