Senior Brand Manager
Nestlé (company site, opens in a new tab)6–7 yrsGurugramOn-siteDirect career pageEst. 18–28 LPA
Posted 14h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead annual brand planning aligned with business strategy including consumer and competitive analysis.
- Manage integrated commercial plans coordinating ATL and BTL marketing with sales and demand planning teams.
- Own end-to-end new product development projects ensuring cross-functional readiness and successful launches.
Minimum Requirements
- Post-graduate degree in Business Management (Marketing).
- 6-7 years of work experience in marketing or brand management.
- Experience with new product development and integrated marketing communications.
- Familiarity with consumer insights, competitive intelligence, and performance tracking.
Ideal Candidate Profile
- Experienced in leading cross-functional teams for product launches and integrated marketing campaigns.
- Strong strategic marketing skills with ability to translate consumer insights into actionable brand plans.
- Comfortable managing end-to-end brand lifecycle in dynamic, commercial environments including digital/ecommerce contexts.