Campaign Operations Specialist
Skillsoft (company site, opens in a new tab)5+ yrsOn-siteDirect career pageEst. 12–20 LPA
Posted 14h ago
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Job description
Structured overview of role & requirements
About This Role
- Design, build, QA, and execute end-to-end marketing campaigns across MCAE (Pardot) and Salesforce ensuring alignment with campaign strategy and SLAs.
- Own and optimize multi-stage nurture flows, audience segmentation, and data taxonomy to improve targeting and campaign effectiveness.
- Develop and scale AI-enabled workflows and automations beyond native tools to increase efficiency, accuracy, and enable data-driven insights.
Minimum Requirements
- Minimum 5 years professional experience in campaign operations, marketing automation, or email marketing.
- Bachelor's degree in marketing, communications, business, or related field.
- Deep hands-on expertise in Marketing Cloud Account Engagement (Pardot) and strong working knowledge of Salesforce platform including MCAE integration.
- Demonstrated experience using AI tools to accelerate and automate marketing tasks; AI-first mindset mandatory.
Ideal Candidate Profile
- Experienced in managing complex marketing automation programs with strong technical skills in MCAE, Salesforce, HTML/CSS for emails, and data taxonomy.
- Able to rigorously QA campaigns and ensure compliance with data privacy regulations (GDPR, CCPA, CAN-SPAM).
- Operates strategically by continuously embedding advanced AI workflows, optimizing processes, and delivering actionable channel insights in a scaling demand generation environment.