Digital Strategy & Analytics Specialist
Syneos Health (company site, opens in a new tab)HyderabadHybridDirect career pageEst. 6–10 LPA
Posted 6h ago
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Job description
Structured overview of role & requirements
About This Role
- Maintain and optimize the corporate Marketing Automation platform (Salesforce Pardot) to effectively target and engage audiences.
- Build and manage time/event-triggered communications aligned with campaign needs to advance audiences through the buying cycle.
- Manage email marketing activities and communication calendar to support marketing initiatives, and update stakeholders on changes in content, processes, or platform functionality.
Minimum Requirements
- Experience maintaining and operating Salesforce Pardot or similar marketing automation platforms.
- Ability to design and implement targeting logic based on campaign requirements using the marketing platform.
- Work Experience Required: Not explicitly mentioned in the JD.
- Degree or equivalent experience: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Practitioner with hands-on experience in marketing automation platforms, specifically Salesforce Pardot.
- Operationally focused on campaign execution, lead management, and process adherence within a corporate marketing environment.
- Comfortable communicating technical or process changes internally to marketing teams and managing collaborative workflows.