Retail Marketing Manager
Aditya Birla Insulators Limited (company site, opens in a new tab)5–8 yrsBengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Design and execute BTL campaigns and local market activations to increase footfall and retail sales at dealer and retail stores.
- Lead dealer activation programs including trade promotions, loyalty incentives, and referral programs to enhance channel loyalty and sell-through.
- Manage store branding and retail visibility initiatives ensuring consistent brand standards and impactful in-store experience.
Minimum Requirements
- 5-8 years of experience in retail marketing within paints, tiles, bathware, sanitaryware, or similar home improvement categories.
- Proven expertise in BTL activations, retail promotions, dealer engagement, and store branding.
- Ability to travel frequently across markets.
- Work Experience Required: 5-8 years in relevant retail marketing roles.
Ideal Candidate Profile
- Experienced in retail-driven industries focusing on dealer network marketing and retail activations with measurable impact on footfall and sales.
- Execution-focused with strong coordination and stakeholder management skills across sales and channel partners.
- Comfortable operating independently while managing cross-functional collaboration and market intelligence reporting.