Programmatic Partnerships & Audience Activation Manager
Social Donut (company site, opens in a new tab)2–5 yrsMumbaiOn-siteDirect career pageEst. 8–14 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Drive adoption and revenue growth of Segumento’s curated audience segments across Amazon DSP, PubMatic, and other programmatic platforms.
- Build and manage partnerships with brand marketing teams, media agencies, and programmatic specialists to generate campaign briefs and activation opportunities.
- Develop and maintain a pipeline of programmatic campaign opportunities by pitching audience segments aligned with campaign objectives and monitoring campaign activations and revenue contributions.
Minimum Requirements
- 2–5 years of experience in digital advertising, programmatic sales, adtech partnerships, media sales, or audience solutions.
- Understanding of programmatic advertising and DSP ecosystems, preferably Amazon DSP and/or PubMatic.
- Experience with pitching advertising solutions, generating campaign briefs, and driving commercial conversions.
- Work Experience Required: 2–5 years in relevant domains; No explicit mention of notice period.
Ideal Candidate Profile
- Has existing relationships with media agencies, brand marketing teams, or programmatic buying teams to facilitate audience adoption.
- Experienced in managing programmatic advertising sales cycles including brief generation, partnership building, and campaign activation.
- Operates strategically to connect audience insights with campaign needs, driving measurable business outcomes and revenue growth.