Sr. Manager - Digital Marketing
Anup Engineering (company site, opens in a new tab)8–12 yrsGandhinagarOn-siteDirect career pageEst. 10–25 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute the digital marketing strategy and content development for Arvind Advanced Materials Limited (AAML) to support B2B demand generation.
- Manage digital channels including website, SEO, LinkedIn, email, and paid campaigns with agency coordination and performance tracking.
- Coordinate marketing activities across AAML’s three business units and handle 2-3 annual exhibitions, aligning messaging and collateral with business goals.
Minimum Requirements
- 8–12 years of B2B marketing experience with demonstrated digital activity and content creation contribution.
- Bachelor’s degree in any discipline.
- Work Mode: Onsite at Santej, Gandhinagar, Gujarat, India.
- Strong writing, editing, storytelling, project management, and agency management skills.
Ideal Candidate Profile
- Experience in technical or industrial B2B sectors such as textiles, materials, manufacturing, chemicals, or composites preferred though not mandatory.
- Proven ability to translate complex technical information into clear customer-focused communications and manage cross-functional internal stakeholders.
- Comfortable managing multi-channel digital marketing, marketing collateral, and event marketing in a hands-on role reporting to senior leadership.