Senior Data Analyst- CSA
Havas Group (company site, opens in a new tab)2+ yrsGurugramOn-siteDirect career pageEst. 7–12 LPA
Posted 14h ago
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Job description
Structured overview of role & requirements
About This Role
- Analyze and measure digital marketing campaign performance across platforms like Google Ads, Meta, YouTube, and programmatic channels to identify performance improvement opportunities.
- Utilize Google Ads Data Hub (ADH) for granular and privacy-safe campaign analysis to generate actionable insights.
- Develop and maintain KPI dashboards (CAC, ROAS, LTV, conversion metrics) and communicate findings effectively to both technical and non-technical stakeholders.
Minimum Requirements
- Bachelor’s degree in Engineering, Data Science, Statistics, or a related field.
- Minimum 2 years of experience in data analytics.
- Strong experience with Google Ads Data Hub (ADH) and digital media platforms such as Google Ads, Meta Ads Manager, DV360.
- Proficiency in SQL and data visualization tools like Looker, Tableau, or Power BI.
Ideal Candidate Profile
- Experienced in working with large, complex digital marketing datasets ensuring data quality and consistency.
- Comfortable translating complex data insights into clear, actionable recommendations for diverse stakeholder groups.
- Well-versed in digital marketing metrics and attribution models with an analytical and data-driven approach to campaign optimization.