Senior Manager - Performance Marketing
Axis Max Life Insurance (company site, opens in a new tab)8+ yrsRemoteDirect career pageEst. 18–30 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead performance marketing initiatives with focus on scaling high-growth brands, preferably in e-commerce or travel sectors.
- Manage large advertising budgets across Meta, Google Ads, and App marketing platforms including ASA, UAC, and MMPs to optimize customer acquisition cost (CAC).
- Collaborate with brand and content teams to ensure consistent messaging and enhance creative strategies for impactful campaign execution.
Minimum Requirements
- Minimum 8 years of experience in scaling high-growth brands, preferably in e-commerce or travel.
- Proven expertise in Meta, Google Ads, and App Marketing platforms such as ASA, UAC, and MMPs.
- Work Experience Required: 8+ years.
- Location: Gurugram (Home Office Branch).
Ideal Candidate Profile
- Experience handling large marketing budgets with data-driven decision-making autonomy.
- Strong creative strategy skills emphasizing hook-first execution to reduce CAC.
- Ability to work cross-functionally with brand and content teams for cohesive campaign development.