Senior Manager - Channel Marketing (Banca)
Axis Max Life Insurance (company site, opens in a new tab)RemoteDirect career pageEst. 12–22 LPA
Posted 13h ago
Reach people at Axis Max Life Insurance
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Axis Max Life Insurance you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Own and implement channel marketing and BTL campaigns for Axis Bank Channel to drive sales growth and revenue enhancement.
- Develop and execute product marketing calendars, impactful product launches, lead generation programs, and seller/customer engagement strategies.
- Champion digital transformation in marketing through automation, centralized collateral access, and data-driven initiatives while ensuring compliance and budget discipline.
Minimum Requirements
- Work Experience Required: Not explicitly mentioned in the JD.
- Mandatory experience in channel marketing strategy and execution for bancassurance or financial products is implied by responsibilities but not explicitly stated.
- Location requirement: Gurugram Home Office branch.
- Individual contributor role; no team management responsibility mentioned.
Ideal Candidate Profile
- Experienced in integrated channel marketing with measurable impact on sales, lead generation, and brand awareness in financial services distribution channels.
- Comfortable operating with multiple stakeholders including business leadership, sales channels, and digital teams to align marketing and transformation goals.
- Proficient in using digital marketing tools, marketing automation, and compliance/governance processes in regulated financial environments.