IN_Manager_USA Paid Media Data Ingestion, Modeling and Visualization_GCC_Advisory_Bangalore
PwC India (company site, opens in a new tab)7+ yrsBengaluruOn-siteDirect career pageEst. 16–26 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead data enablement initiatives for Paid Media by collaborating with Marketing, IT, and external vendors to gather requirements, analyze data, and validate transformations.
- Develop and maintain key project documentation such as BRDs, FRDs, business rules, KPIs, and source-to-target mappings to support data ingestion and reporting.
- Support data quality activities including data profiling, validation, reconciliation, and support testing phases like SIT/UAT; also manage project risks and provide status updates.
Minimum Requirements
- 7+ years of Business Analysis experience supporting Data & Analytics projects.
- Minimum 2+ years experience working specifically with Paid Media digital marketing datasets.
- Strong skills in SQL, data modeling (dimensional modeling, star schema), documentation (BRD, FRD, business rules, KPIs), and tools (Microsoft Fabric, Power BI, Excel).
- Bachelor’s or Master’s degree in Business, Marketing, Computer Science, Data Analytics, Engineering, or related field.
Ideal Candidate Profile
- Experienced analyst with deep knowledge of Paid Media analytics and data ingestion processes, able to bridge business and technical teams effectively.
- Proficient working within cross-functional teams including Marketing, IT, data engineering, and external vendors in a complex project environment.
- Comfortable managing multiple stakeholders with strong communication skills, project tracking, and reporting for ongoing program status and risk management.