Growth Strategist
Fresh Prints (company site, opens in a new tab)3+ yrsRemoteDirect career pageEst. 6–12 LPA
Posted 1h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and own customer growth strategies by deeply understanding customer behaviors, motivations, and lifecycle stages to improve engagement, conversion, retention, and revenue.
- Design and manage multi-channel customer experiences including email, SMS, automated journeys, and personalized high-touch programs for key customer segments.
- Lead end-to-end execution of growth initiatives including strategy development, campaign creation, testing, performance measurement, and scaling using data, marketing technology, and automation.
Minimum Requirements
- 3+ years experience in growth marketing, lifecycle marketing, CRM, retention, or related roles with end-to-end marketing initiative ownership.
- Strong marketing instincts and demonstrated ability to create messaging and campaigns that drive measurable customer action.
- Experience with customer segmentation, behavioral data analysis, lifecycle journey design, and improving key metrics like conversion and retention.
- Work Experience Required: 3+ years in relevant domain; other strict requirements or notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Strategic and hands-on marketer who can translate customer insights into scalable marketing programs and measurable business growth.
- Experienced in B2C, DTC, or e-commerce environments with repeat-purchase behavior and proficiency in multi-channel marketing.
- Able to operate cross-functionally to influence and align teams while independently driving projects from concept through execution without detailed playbooks.