Marketing Manager
Lenovo (company site, opens in a new tab)GurugramOn-siteDirect career pageEst. 15–24 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Plan and execute end-to-end marketing campaigns for India smartphone products, including launch and entire product life cycle management.
- Support and optimize media planning across online, offline, and B2B channels, including social media, PR, KOL, and co-marketing with partners.
- Manage CRM, own media platforms, campaign budgets, and collaborate with internal teams and external agencies to drive leads, brand metrics, and sales results.
Minimum Requirements
- Work Experience Required: Not explicitly mentioned in the JD
- Mandatory domain: Experience in marketing for smartphone or consumer technology products in India
- Location requirement: Based in Gurgaon, Haryana, India
- Technical skills: Familiarity with AI-first marketing approach, media planning, social media management, CRM, and campaign budget monitoring
Ideal Candidate Profile
- Experienced in managing integrated marketing campaigns end-to-end within the Indian smartphone or consumer tech segment.
- Proficient in leveraging AI/LLM optimization and data-driven insights for marketing strategy and performance assessment.
- Skilled at cross-functional collaboration with internal teams (Finance, SCM, eCommerce, Product, Retail) and managing multiple external agencies for campaign delivery.