Creative Data Strategist (Associate Managing Consultant(-2
Mastercard (company site, opens in a new tab)8+ yrsGurugramOn-siteDirect career pageEst. 22–40 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Analyze and synthesize quantitative and qualitative data to generate actionable insights that shape creative strategy and drive effective campaigns.
- Partner with regional strategy teams globally to translate complex data into clear strategic recommendations and creative opportunities.
- Present insights and recommendations clearly to internal teams and clients; contribute to development of strategic briefs and audience engagement approaches.
Minimum Requirements
- 8+ years experience in data strategy, consumer insights, or marketing analytics within advertising agencies, preferably full-service network agencies.
- Bachelor's degree required; postgraduate qualifications in data, analytics, mathematics, statistics, or related disciplines are a plus.
- Proficiency with consumer/audience intelligence platforms (e.g., YouGov, GWI, TGI) and data visualization/analytics tools (e.g., Power BI, Tableau, Looker).
- Professional proficiency in English; open to occasional travel.
Ideal Candidate Profile
- Experienced in working closely with strategy, creative, and client teams to develop insight-led campaigns and customer engagement programs.
- Strong at synthesizing complex quantitative and qualitative data into compelling narratives for diverse audiences.
- Familiar with brand, marketing, communications, and campaign effectiveness frameworks and emerging data capabilities including AI-powered analytics.