Executive - Trade Marketing
Dr. Reddy's Laboratories (company site, opens in a new tab)4+ yrsMumbaiOn-siteDirect career pageEst. 9–14 LPA
Posted 2h ago
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Job description
Structured overview of role & requirements
About This Role
- Execute the Annual Customer Marketing Plan focusing on shopper-centric trade marketing across all sales channels.
- Manage trade marketing activities including assortment, merchandising, promotions, ATL & BTL activities, retail visibility, and events such as exhibitions and trade fairs.
- Oversee trade spend monitoring, agency network setup, financial hygiene, and ROI tracking for marketing activities.
Minimum Requirements
- MBA degree required.
- Minimum 4 years of experience in trade marketing, preferably in consumer markets with promotional mechanisms for different customer groups.
- Proficiency in Excel and PowerPoint required.
- Work Experience Required: Minimum 4 years in trade marketing or related roles.
Ideal Candidate Profile
- Experience in executing large-scale trade marketing programs including promoter and merchandiser management with input and output performance measures.
- Strong analytical skills for financial hygiene, spend effectiveness, and ROI tracking.
- Ability to manage multiple stakeholders including supply chain, commercial, brand marketing teams, and external agencies effectively.