Senior Executive - Marketing
Swiggy (company site, opens in a new tab)2+ yrsBengaluruOn-siteDirect career pageEst. 6–12 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end execution and optimization of digital marketing campaigns across Meta, Google, Programmatic, and related platforms.
- Monitor and analyze campaign performance metrics (CTR, CVR, ROAS, CPL, CPA) daily and produce weekly/monthly reports with actionable insights.
- Collaborate with strategy and creative teams to align messaging, targeting, and goals; manage dashboard creation and support A/B testing efforts.
Minimum Requirements
- Minimum 2 years of hands-on digital campaign management experience; internships considered if extensive and relevant.
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools like Data Studio or Excel.
- Work Experience Required: 2+ years in digital marketing campaigns.
- Certifications in Meta or Google Ads preferred but not mandatory.
Ideal Candidate Profile
- Experienced in managing digital marketing campaigns in agency, in-house digital teams, e-commerce, or D2C brand environments.
- Data-driven approach with ability to quickly identify trends and optimize based on campaign metrics.
- Comfortable working in fast-paced, target-driven settings with strong collaboration and communication skills.