Marketing Operations and Systems Manager - Remote
McFadyen Digital (company site, opens in a new tab)5+ yrsBengaluruRemoteDirect career pageEst. 12–20 LPA
Posted 22h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead end-to-end migration of marketing and sales systems including data mapping, integrations, testing, and cutover with minimal campaign disruption.
- Clean, deduplicate, standardize, and govern marketing and sales data in Pardot and Salesforce; define ongoing data quality rules.
- Rebuild and align lead scoring, grading, and routing with sales; integrate marketing and sales reporting into unified dashboards showing MQLs, pipeline, and conversions.
Minimum Requirements
- 5+ years of B2B marketing operations experience including at least one full marketing systems migration lead role.
- Hands-on experience with Pardot (Marketing Cloud Account Engagement), Salesforce, and HubSpot; Marketo experience is also relevant.
- Strong skills in data cleanup, deduplication, field mapping, data governance, lead scoring/routing, and reporting with Salesforce, GA4, Power BI, or Tableau.
- This is a contract, remote role based in India requiring some overlap with US Eastern Time working hours.
Ideal Candidate Profile
- Experienced in leading complex marketing technology migrations with operational focus on minimal disruption and reliable cutover.
- Skilled at bridging marketing and sales processes to redesign lead management and reporting for clear ownership and measurable results.
- Comfortable documenting processes and training teams to achieve long-term ownership and independent operation of marketing systems.