Manager – Marketing Technology /Braze
Lister Digital (company site, opens in a new tab)10–12 yrsChennaiOn-siteDirect career pageEst. 18–30 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead a 10+ member Marketing Technology team focused on Braze platform, managing design, execution, and optimization of complex cross-channel campaigns (Email, SMS, Mobile Push) and customer journeys.
- Serve as Braze subject matter expert to architect scalable, reusable campaign solutions, including integration via APIs/webhooks and support for multi-platform ecosystems.
- Manage client relationships in financial services domain, translating business requirements into marketing automation strategies compliant with privacy and regulatory standards.
Minimum Requirements
- 10+ years experience in Marketing Technology, Marketing Automation, CRM, Campaign Operations, or Lifecycle Marketing.
- Strong recent hands-on experience with Braze, including building complex Canvas journeys and campaigns across Email, SMS, Mobile Push channels.
- Experience managing a team of 10+ members and significant client-facing experience involving requirements gathering and solution discussions.
- Experience working in Financial Services / Banking / FinTech or regulated industry domains.
Ideal Candidate Profile
- Demonstrated ability to lead large-scale MarTech campaign delivery in regulated sectors, focusing on customer lifecycle marketing and cross-channel orchestration.
- Experienced in technical solutioning including integration of APIs/webhooks and multi-platform marketing ecosystems (e.g., Braze with SFMC or Bird).
- Comfortable with client stakeholder management, driving campaign governance, compliance, and translating complex business needs into scalable marketing automation solutions.