Retail Marketing Manager
Aditya Birla Group (company site, opens in a new tab)5–8 yrsKarnatakaOn-siteDirect career pageEst. 12–20 LPA
Posted 16h ago
Reach people at Aditya Birla Group
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Aditya Birla Group you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Drive on-ground retail marketing initiatives to strengthen dealer engagement, increase retail traction, and enhance brand visibility at point of sale.
- Design and implement BTL campaigns, dealer activation programs, and local market activations aligned with business milestones and consumer engagement.
- Own marketing-driven revenue metrics including footfall, conversion, retail offtake, and ROI, collaborating closely with sales and product teams to align initiatives with business priorities.
Minimum Requirements
- 5–8 years of experience in retail marketing within paints, tiles, bathware, sanitaryware, or home improvement categories.
- Proven hands-on experience in BTL activations, retail promotions, dealer engagement, and store branding.
- Willingness to travel frequently across markets in India (specifically Karnataka, Bangalore location).
- Work Experience Required: 5–8 years in relevant retail marketing roles.
Ideal Candidate Profile
- Experienced in retail-driven industries with a focus on dealer network marketing and on-ground retail activations.
- Demonstrates strong execution orientation and ability to independently drive marketing initiatives end-to-end.
- Skilled in coordination and stakeholder management across sales teams and channel partners to ensure alignment and impact.