Digital Marketing Manager
Aditi Tracking Support Pvt Ltd7+ yrsOn-siteDirect career pageEst. 10–18 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute the complete annual marketing strategy and budget across digital and offline channels aligned with regional sales targets.
- Drive B2B demand generation activities including LinkedIn Ads, Google Ads, SEO, email, WhatsApp, webinars, account-based campaigns, and offline marketing events.
- Manage marketing team, agencies, vendors; oversee brand messaging, website optimization for lead generation, content creation, and marketing performance reporting.
Minimum Requirements
- 7+ years of marketing experience with demonstrated strategic ownership.
- Proven B2B lead generation track record with measurable results (leads, cost per lead, pipeline value).
- Hands-on experience with LinkedIn Ads, Google Ads, SEO, marketing automation/CRM, analytics, and running offline marketing events.
- Bachelor's degree or higher.
Ideal Candidate Profile
- Experienced B2B marketer comfortable managing cross-channel demand generation and brand building end to end.
- Operates with strategic ownership over budget and team/agencies, emphasizing measurable lead generation and sales alignment.
- Comfortable working in a tech-driven, fast-evolving environment focused on telematics and fleet management solutions.