Influencer Marketing Executive - AstroLokal
Lokal (company site, opens in a new tab)1–3 yrsBengaluruOn-siteDirect career pageEst. 4–8 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end influencer and creator marketing campaigns for AstroLokal targeting Tier 2–3 Indian audiences across multiple regional languages.
- Select and collaborate with creators across astrology, devotional, spiritual, family, lifestyle, and regional entertainment verticals to design native content integrations aimed at driving installs and consultations.
- Manage relationships with agencies and production partners, optimize campaigns based on performance metrics (CPI, CAC, ROAS), and build scalable campaign playbooks for continuous and seasonal marketing efforts.
Minimum Requirements
- 1–3 years of experience in influencer, creator, or content marketing preferably with consumer apps, agencies, or D2C brands focused on Bharat-first audiences.
- Strong understanding of Tier 2–3 India content consumption, trusted creators, and audience decision-making behavior.
- Established network with influencer agencies, talent managers, and production houses with direct work experience.
- Fluency in Hindi; proficiency in one or more regional languages (Telugu, Tamil, Kannada, Marathi, Bengali) is a plus.
Ideal Candidate Profile
- Experienced marketer with a proven track record managing influencer campaigns specifically targeting Bharat or Tier 2–3 demographics.
- Data-driven and performance-oriented, comfortable analyzing metrics like CPI, CAC, and ROAS to optimize influencer ROI.
- Deep knowledge and cultural fit with astrology, spiritual, devotional content verticals and associated creator ecosystems.