I&P GN - Song - Marketing- Manager - Process Excellence-PE
Accenture (company site, opens in a new tab)2–8 yrsBengaluruOn-siteDirect career pageEst. 14–26 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Lead marketing process redesign and AI-enabled transformation workstreams including capability assessments, future-state process and operating model design across customer acquisition, engagement, content, media, CRM, social, and measurement.
- Conduct marketing diagnostics and benchmarking to identify performance gaps and design transformation roadmaps that deliver measurable outcomes in growth, customer value, and operational effectiveness.
- Facilitate client workshops, stakeholder interviews, and co-create marketing process innovations that integrate AI agents, MarTech/AdTech platforms, and governance for scalable implementation.
Minimum Requirements
- 2-8 years of relevant experience in process excellence, marketing transformation, functional consulting, or management consulting with independent workstream leadership.
- Bachelor's Degree or equivalent qualification is required.
- Strong knowledge of marketing operating models and processes across at least two areas such as campaign management, media, CRM, social, search, MarTech, or measurement.
- Experience integrating AI, automation, and agentic marketing solutions into marketing processes including operating model and governance aspects.
Ideal Candidate Profile
- Experienced marketing transformation professional comfortable leading client workstreams and capable of connecting process redesign to measurable business outcomes like productivity and ROI.
- Operates effectively in fast-paced, matrixed, global consulting settings with client-facing accountability and workshop facilitation skills.
- Practical at applying AI and Agent Experience design principles to marketing processes, enabling human-machine collaboration with clear governance and controls.