Account-Based Marketing Manager
Weekday AI (company site, opens in a new tab)6+ yrsBengaluruOn-siteDirect career pageEst. 15–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Lead design and execution of targeted B2B account-based marketing campaigns for enterprise SaaS HR solutions.
- Collaborate across sales, product, and AI teams to create narratives positioning offerings to senior decision-makers.
- Optimize demand generation via AI tools across digital, events, and content channels, ensuring measurable pipeline growth and ROI.
Minimum Requirements
- 6+ years of experience in B2B enterprise SaaS marketing with account-based marketing expertise.
- Experience developing multi-channel campaigns targeting C-suite and HR leaders in enterprise technology.
- Location: Bengaluru or Mumbai, India.
- Proficiency with CRM, marketing automation platforms, and data-driven campaign analytics.
Ideal Candidate Profile
- Deep understanding of HR technology trends and AI applications in workforce management.
- Proven ability to integrate AI-driven segmentation, intent data, and predictive analytics for account prioritization.
- Experience managing budgets, vendor relationships, and collaborating cross-functionally to align marketing, sales, and product teams.