ACN GN - SONG - MT - Transformative Marketing - Manager
Accenture (company site, opens in a new tab)10+ yrsMumbaiOn-siteDirect career pageEst. 25–45 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Lead marketing transformation initiatives by designing and implementing marketing strategies, technologies, and organizational models to enhance client performance and growth.
- Manage end-to-end marketing program execution, including campaign strategies, KPI definition, vendor assessments, and use of advanced marketing technologies including Gen AI and Martech tools.
- Drive business cases and process improvements focused on customer acquisition, engagement, and lifecycle management leveraging data analytics and next-gen marketing capabilities.
Minimum Requirements
- 10+ years overall experience with at least 7+ years in modern marketing organizations and data-driven growth strategy leadership.
- MBA from a tier 1 institute.
- Experience with strategic advisory, marketing strategy development, brand architecture, and marketing technology tools such as Adobe, Microsoft, Salesforce, and generative AI solutions.
- Location: Delhi, Gurgaon, Mumbai, Bangalore (onsite requirement implied).
Ideal Candidate Profile
- Proven ability to lead large-scale marketing transformation projects with C-suite stakeholders and drive change using structured management frameworks.
- Strong cross-industry experience including FMCG, Retail, Financial Services, Telecom, and Software Platforms to inform marketing process design and organizational change.
- Expertise in integrating marketing technology, consulting, and data analytics to create measurable impact on marketing performance and customer experience.