Lead Product Marketing Manager
Keka (company site, opens in a new tab)9–15 yrsBengaluruOn-siteDirect career pageEst. 28–45 LPA
Posted 1d ago
Reach people at Keka
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Keka you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Own end-to-end product narrative including market, customer, and competitive research, positioning, messaging, and commercial enablement.
- Lead positioning and messaging architecture across Keka’s product portfolio and drive high-impact product launches with launch quality governance.
- Drive analyst relations, customer insight programs, and lead projects such as pricing and packaging changes to improve commercial outcomes.
Minimum Requirements
- 9 to 15 years of B2B SaaS product marketing experience with enterprise or mid-market SaaS exposure.
- Experience owning positioning, launch governance, or analyst engagement at scale.
- Must be willing to work onsite 3 days a week in Bengaluru or Hyderabad office.
- Work Experience Required: 9 to 15 years in relevant B2B SaaS product marketing roles.
Ideal Candidate Profile
- Experienced at turning product capabilities into differentiated customer value propositions and successful go-to-market launches.
- Skilled at influencing senior stakeholders across Product, Sales, and CX teams without hierarchical authority.
- Comfortable managing analyst relations and customer insight programs, preferably with exposure to HRMS or HCM domains.