Product Marketing & Content Executive
Lifesight Technologies Private Limited (company site, opens in a new tab)1–4 yrsBengaluruOn-siteDirect career pageEst. 5–10 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own product marketing activities: buyer and market research, product positioning, sales enablement materials, customer stories, product launches, and feedback optimization.
- Own content marketing activities: content strategy, long-form and SEO-focused content creation, thought leadership, content repurposing, editorial quality, and content performance tracking.
- Use AI tools to enhance research, content development, messaging, and sales enablement workflows while ensuring factual accuracy, brand consistency, and quality checks.
Minimum Requirements
- 1 to 4 years of experience in product marketing, content marketing, B2B writing, or related roles with demonstrable individual contributions.
- Practical knowledge of AI tools (e.g., ChatGPT, Claude) for product marketing and content workflows, including prompt design, fact-checking, and source verification.
- Strong writing, editing, and storytelling skills with ability to simplify complex technical concepts for business audiences.
- Location: Bangalore, HSR Layout; Work mode: 5 days work from office.
Ideal Candidate Profile
- Experience and comfort working across product, sales, data, and marketing teams in a B2B SaaS, enterprise technology, retail technology, data products, geospatial intelligence, or AI-driven solutions environment (useful but not mandatory).
- Ability to translate complex data and product capabilities into clear, credible business value propositions and engaging narratives that support marketing and sales.
- Skilled in managing content performance metrics and iterating on content and messaging strategies based on audience engagement and qualified demand generation.