Sr. Manager Market Research & Data Analytics
AbbVie (company site, opens in a new tab)6+ yrsBengaluruHybridDirect career pageEst. 12–22 LPA
Posted 1h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute comprehensive market research strategies to support business objectives in the pharmaceutical sector.
- Analyze syndicated and primary data to extract insights, conduct digital marketing analytics, and provide actionable recommendations.
- Collaborate with cross-functional teams integrating market insights into product development, marketing campaigns, and business strategy while monitoring industry trends and competitor activities.
Minimum Requirements
- Minimum 6 years of market research experience in the pharmaceutical industry with proven delivery of actionable insights.
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
- Proficiency in market research methodologies, data analysis tools (Power BI, Qlik, Tableau), statistical techniques, and marketing platforms such as Hootsuite and Brandwatch.
- Work Experience Required: Minimum 6 years in pharmaceutical market research.
Ideal Candidate Profile
- Experienced in handling multiple projects in a fast-paced, data-driven environment within pharma market research.
- Strong command over integrating multi-source data including syndicated, primary research, and digital marketing analytics (Omni-Channel, social media monitoring).
- Able to translate complex data into strategic recommendations influencing product, marketing, and sales decisions.