Digital Marketing Executive
Madhu Info1–3 yrsBengaluruOn-siteDirect career pageEst. 3–5.5 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimize digital marketing campaigns across SEO, social media, and online advertising channels.
- Manage and improve company website traffic, user engagement, and lead generation, including SEO strategies and website management.
- Generate qualified leads, monitor campaign performance using tools like Google Analytics 4, and prepare regular performance reports aligned with business objectives.
Minimum Requirements
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 1-3 years of experience in digital marketing; freshers with relevant skills and practical knowledge may also apply.
- Proficiency with SEO, SEM, social media marketing, Google Ads, Google Analytics 4, Google Search Console, and Meta Business Suite.
- Basic knowledge of website management systems such as WordPress is preferred.
Ideal Candidate Profile
- Has hands-on experience managing and optimizing multi-channel digital marketing campaigns with measurable KPIs like website traffic and lead quality.
- Capable of coordinating cross-functionally with sales, design, and business development to align marketing initiatives with business goals.
- Skilled in content creation, paid advertising management, and using analytical tools to continuously improve campaign ROI and engagement metrics.