SaaS Product Marketing Manager
Marktine (company site, opens in a new tab)3–6 yrsJaipurOn-siteDirect career pageEst. 6–12 LPA
Posted 23h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end go-to-market engine for B2B SaaS product focusing on AI capabilities, driving alignment across Product, Engineering, Sales, and Leadership.
- Execute multi-channel demand generation campaigns including paid ads, cold outbound, and content to build a qualified sales pipeline and revenue growth.
- Manage lead lifecycle from MQL to Closed-Won with CRM workflow governance, SLAs for sales handoff, and sales enablement materials creation.
Minimum Requirements
- 3-6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing; HR tech, recruitment tech, or AI SaaS experience is a strong advantage.
- Proven experience running paid media campaigns (LinkedIn, Google Ads), cold outbound campaigns, and email marketing delivering measurable sales pipeline.
- Experience with CRM workflows configuration, lead lifecycle stages, scoring models, and attribution tracking.
- Strong creative copywriting skills for ad copy, cold emails, video scripts, and thought leadership targeted at HR and Talent Acquisition executives.
Ideal Candidate Profile
- Experienced in translating complex technical AI product capabilities into clear, compelling B2B marketing messaging and collateral.
- Data-driven, analytical marketer with hands-on performance marketing and funnel optimization experience.
- Comfortable partnering cross-functionally with product, engineering, sales, and leadership to align strategy and execution toward pipeline and revenue goals.