AI Product Marketing Manager (Growth & GTM)
Marktine (company site, opens in a new tab)3–6 yrsJaipurOn-siteDirect career pageEst. 6–10 LPA
Posted 23h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute end-to-end go-to-market engine for AI B2B SaaS product focusing on growth and demand generation.
- Translate complex AI product features into clear customer value propositions and multi-channel acquisition campaigns including paid ads, cold outbound, and content marketing.
- Align marketing tightly with sales to drive qualified pipeline, manage lead lifecycle from MQL to Closed-Won, and establish reporting cadences on pipeline health and CAC.
Minimum Requirements
- 3-6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing (preferably in HR tech, recruitment tech, or AI SaaS).
- Proven track record running paid media campaigns (LinkedIn Ads, Google Ads), cold outbound, and email marketing generating measurable sales pipeline.
- Experience with CRM funnel configuration, lead lifecycle stages, scoring models, and attribution tracking.
- Sharp creative copywriting skills for ad copy, cold emails, video scripts, and thought leadership targeting HR/Talent Acquisition executives.
Ideal Candidate Profile
- Operates at the intersection of product, engineering, sales, and leadership with strong cross-functional communication skills.
- Data-driven marketer skilled in analytical evaluation of funnel metrics, CAC, LTV, conversion velocity, and attribution for budget decisions.
- Experienced in building automated lead nurturing workflows, managing marketing-to-sales SLAs, and optimizing multi-channel demand generation campaigns for efficient CAC/CPL.