Marketing Operations Specialist - Marketo | Campaigns | Lead flow | 4-7 years
Trellix (company site, opens in a new tab)4–7 yrsBengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Manage and optimize lead flow, attribution, and contact/account data quality across marketing automation and CRM systems to support demand generation programs.
- Build, test, and maintain email nurture campaigns and always-on marketing campaigns using marketing automation platforms like Marketo.
- Support campaign execution, segmentation, reporting, and continuous improvement in partnership with Integrated Campaign Manager and Demand Generation teams.
Minimum Requirements
- 4-7 years of experience in Marketing Operations, Demand Generation Operations, CRM operations, marketing automation or related roles.
- Hands-on experience with marketing automation platforms such as Marketo, HubSpot, Pardot/Account Engagement, or Eloqua.
- Familiarity with CRM platforms, preferably Salesforce, and Account Based Marketing platforms like 6sense.
- Flexibility to work on EMEA time zone and extend hours as needed.
Ideal Candidate Profile
- Detail-oriented with strong analytical skills to troubleshoot and resolve data and process issues in marketing campaigns.
- Experience in managing lead, contact, and account data quality, including enrichment and hygiene processes.
- Comfortable operating across marketing technologies and collaborating with cross-functional teams in a B2B technology or SaaS environment.