Digital Acquisition Ld Analyst - C13 - MUMBAI
Citi (company site, opens in a new tab)6–10 yrsMumbaiOn-siteDirect career pageEst. 18–35 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Influence vendor/agency selection, creative asset development, channel testing strategy, and advise on products to market and test.
- Manage marketing budget, agency/vendor relationships, campaign strategies, acquisition forecasting, and performance reporting to achieve business goals.
- Handle media buying relationships, negotiate pricing, optimize campaigns and landing pages, conduct quality assurance, and ensure compliance with policies and regulations.
Minimum Requirements
- 6-10 years of experience in digital marketing with influencer role; experience in online paid media, SEO, SEM is a plus.
- Bachelor’s/University degree required; Master’s degree preferred.
- Work Experience Required: 6-10 years.
- Not explicitly mentioned in the JD: Notice period and strict location requirements.
Ideal Candidate Profile
- Experienced in managing cross-functional digital marketing activities including media buying, campaign strategy, and vendor relations.
- Skilled in budgeting, forecasting, performance analysis, and optimization tied to KPIs.
- Able to influence decisions strategically within teams and maintain compliance and quality assurance in marketing operations.