Digital Acquisition Ld Analyst - C13 - MUMBAI
Citi (company site, opens in a new tab)6–10 yrsMumbaiOn-siteDirect career pageEst. 18–30 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Influence vendor/agency selection, creative asset development, channel testing strategy, and advise on product marketing and test design.
- Manage marketing budget, agency/vendor relationships, acquisition forecasting, campaign performance reporting, and media buying contracts.
- Optimize creative messaging and landing pages to meet KPIs, oversee quality assurance pre- and post-launch, and ensure compliance with policies and risk assessments.
Minimum Requirements
- 6-10 years of experience in digital marketing, specifically influencing paid media strategies; SEO and SEM experience is a plus.
- Bachelor’s degree required; Master’s degree preferred.
- Proven ability to manage marketing budgets and media buying relationships.
- Work Experience Required: 6-10 years in digital marketing roles.
Ideal Candidate Profile
- Experienced in strategic digital marketing execution with ownership over campaign forecasting and performance optimization.
- Skilled in vendor/agency negotiation and management within multi-stakeholder environments.
- Demonstrated ability to ensure compliance, manage risks, and conduct thorough quality assurance in digital campaigns.