Specialist Assistant Manager- Omnichannel Marketing Strategy
Deloitte (company site, opens in a new tab)8+ yrsHyderabadOn-siteDirect career pageEst. 20–35 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead omnichannel journey orchestration across B2B marketing funnel, connecting owned and paid channels to deliver personalized customer experiences from anonymous to known customers.
- Define, document, and prioritize marketing use cases with Deloitte business leaders and cross-functional SMEs based on business value and effort.
- Manage end-to-end marketing technology initiatives including solution implementation, testing, lifecycle management, and ensuring privacy, segmentation, and personalization best practices.
Minimum Requirements
- 8+ years of experience managing or developing digital marketing and advertising solutions.
- Strong expertise in digital marketing channels and platforms including CRM, CDP, analytics, marketing automation tools such as Eloqua and Salesforce.
- BS/BA degree or equivalent experience.
- Work Location: Hyderabad; Shift timings specified (2:00 pm to 11:00 pm OR 11:00 am - 4:00 pm & 7:00 pm - 11:00 pm).
Ideal Candidate Profile
- Experienced in consulting or agency models with enterprise-level marketing technology implementations.
- Skilled at translating complex technical marketing needs between business and technical teams and managing cross-functional stakeholder relationships.
- Demonstrates strong strategic ownership of marketing technology projects with focus on customer journey personalization and data-driven marketing performance.