Manager Marketing Tech, CX and AI - Mumbai
Abbott (company site, opens in a new tab)6–10 yrsMumbaiOn-siteDirect career pageEst. 16–28 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead development and execution of marketing technology and AI roadmap, integrating media, CX, CRM, and analytics platforms to drive growth.
- Implement AI-powered automation for reporting, predictive analytics, and real-time customer insights across omnichannel campaigns.
- Optimize customer data management, omnichannel journey orchestration, GEO/AI-SEO strategies, and competitive benchmarking for improved media ROI and customer engagement.
Minimum Requirements
- 6–10 years of experience in MarTech, CRM, Digital Marketing, CX, or Analytics.
- Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 or similar platforms.
- Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms, and predictive analytics.
- Work Experience Required: 6–10 years as explicitly mentioned.
Ideal Candidate Profile
- Experienced in leading cross-functional MarTech and AI integrations that connect media, CRM, and CX activations.
- Proficient in using AI-driven tools for automation, predictive analytics, and customer journey optimization.
- Capable of managing strategic AI-enabled marketing initiatives focused on data-driven decision making and measurable business outcomes.